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THE CHALLENGE

How can we create a vision for the restaurant of the future for 2030? 

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OUR APPROACH

We worked with the McDonald’s Global Culture & Engagement team to develop a 12-week sprint to identify the biggest challenges and opportunity spaces, co-create with the future (Gen Alpha+), prioritisation workshops with the leadership team and a hero video exhibited at the Restaurant of the Future exhibition.

THE RESULTS

- 70+ Future-ready ideas addressing motivation, progression and wellbeing
- 4 Global Innovation Platforms to guide the 2030 People strategy 
- A 2-minute aspirational video designed for senior leadership & Board engagement

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