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THE CHALLENGE

WHAT IS THE EMERGING NARRATIVE ON HEALTH?AND HOW DOES IT IMPACT THE CATEGORY?

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OUR APPROACH

We designed a 4-week sprint focused on Gen–Z health & wellness trends, future of dairy trends and “so what” implications for the category.

THE RESULTS

A new 5-dimensions of wellness framework to inform the global category vision. Enabling the global company - and portfolio of brands -  to explore a new £29.24 billion market.

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