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CREATE WITH  
NOT FOR GEN Z

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Access our global network of 1000+ influential Gen-Z changemakers for cultural insights, future strategy and co-creation opportunities.

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Some brands we worked with:bbc l'oreal speedo innocent smoothies adidas dentsu danone

Market research is old.

It’s slow, expensive and outdated.

Why research people when you can co-create the future with people?

Access and co-create with our global network of 1000+ Gen-Z changemakers who are shaping the future and influencing the behaviour of mainstream consumers.​

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Create with The People.

Not for The People.

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Interested in joining our global community of changemakers?

OUR SERVICES

1

Gen-Z Briefings

INSPIRED BY THE PEOPLE

An exclusive snapshot of the biggest challenges and growth opportunities for your business. This will help your teams better understand Gen-Z and diverse communities. 

 

-   Interactive workshop

-   Bringing x3 members of Gen-Z Expert

-   Tailored to your business needs

-   Access to proprietary research on Gen-Z

-   Checklist of actions

2

 Community Review

CREATE WITH THE PEOPLE

Collaborate with our network of 1000+ Gen-Z changemakers to understand how young people think and feel about your brand, product, marketing and recruitment process.

 

-   Co-create brief on agreed activity

-   Identify and onboard x10 Gen-Z changemakers

-   In-depth qualitative interviews

-   Creative challenge (4-week sprint)

-   Strategic recommendation

3

Youth Advisory Board

POWERED BY THE PEOPLE

Fresh outside-in perspectives to help diversify and futureproof your brand. We build a dedicated Youth Advisory Board to give you always-on Gen-Z insights.

 

​​-   Test Ideas

-   Pilot Initiatives

-   Ask questions

-   Pre-launch feedback

-   Gen-Z insights

-   Business Transformation

-   Brand Advocacy

-   Employee Engagement

-   Diversity, Equity and Inclusion

SERVICES

DO YOU HAVE A QUESTION
OR A CHALLENGE ?

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GEN-Z IS THE LARGEST GENERATION GLOBALLY

(40%)

BY 2025, GEN Z INCOME IS EXPECTED TO GROW BY

$17 TRILLION


 

GEN-Z IS THE MOST
RACIALLY DIVERSE
GENERATION IN HISTORY

TRADITIONAL RESEARCH (THEM)

 

 

THE PEOPLE (US)

Slow and expensive 

Passive participants and mainstream consumers

Lack of diversity and representation

Waterfall 6-month project with out-of-date deliverables

Focused on lagging indicators (Hindsight)

Lack of creativity and limited innovation 

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Fast and iterative

Co-creating with influential Gen-Z changemakers

Access to diverse communities

Agile test and learn approaches which can be updated

Focused on leading indicators (Foresight)

Creative and innovative process with actionable insight

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FEATURED IN

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TESTIMONIALS

The People have a great understanding of youth culture and insights powered by their global community. They have challenged and inspired us to think differently about the future. 

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"

CAROL MALECZEK 

SENIOR COMMUNICATIONS MANAGER

UNILEVER

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