Market research is old.
It’s slow, expensive and outdated.
Why research people when you can co-create the future with people?
Access and co-create with our global network of 1000+ Gen-Z changemakers who are shaping the future and influencing the behaviour of mainstream consumers.
Create with The People.
Not for The People.
OUR SERVICES
1
Gen-Z Briefings
INSPIRED BY THE PEOPLE
An exclusive snapshot of the biggest challenges and growth opportunities for your business. This will help your teams better understand Gen-Z and diverse communities.
- Interactive workshop
- Bringing x3 members of Gen-Z Expert
- Tailored to your business needs
- Access to proprietary research on Gen-Z
- Checklist of actions
2
Community Review
CREATE WITH THE PEOPLE
Collaborate with our network of 1000+ Gen-Z changemakers to understand how young people think and feel about your brand, product, marketing and recruitment process.
- Co-create brief on agreed activity
- Identify and onboard x10 Gen-Z changemakers
- In-depth qualitative interviews
- Creative challenge (4-week sprint)
- Strategic recommendation
3
Youth Advisory Board
POWERED BY THE PEOPLE
Fresh outside-in perspectives to help diversify and futureproof your brand. We build a dedicated Youth Advisory Board to give you always-on Gen-Z insights.
- Test Ideas
- Pilot Initiatives
- Ask questions
- Pre-launch feedback
- Gen-Z insights
- Business Transformation
- Brand Advocacy
- Employee Engagement
- Diversity, Equity and Inclusion
GEN-Z IS THE LARGEST GENERATION GLOBALLY
(40%)
BY 2025, GEN Z INCOME IS EXPECTED TO GROW BY
$17 TRILLION
GEN-Z IS THE MOST
RACIALLY DIVERSE
GENERATION IN HISTORY
TRADITIONAL RESEARCH (THEM)
THE PEOPLE (US)
Slow and expensive
Passive participants and mainstream consumers
Lack of diversity and representation
Waterfall 6-month project with out-of-date deliverables
Focused on lagging indicators (Hindsight)
Lack of creativity and limited innovation
Fast and iterative
Co-creating with influential Gen-Z changemakers
Access to diverse communities
Agile test and learn approaches which can be updated
Focused on leading indicators (Foresight)
Creative and innovative process with actionable insight
FEATURED IN
TESTIMONIALS
The People have a great understanding of youth culture and insights powered by their global community. They have challenged and inspired us to think differently about the future.
"
"
CAROL MALECZEK
SENIOR COMMUNICATIONS MANAGER
UNILEVER