What you get

• Quarterly Index updates on the most important cultural shifts

• Curated cultural signals from digital and
  real-world behaviour

• A proprietary framework of human drivers that explains why, behind the what

• Clear “so what?” implications leaders can
  act on

Why it matters

Brands with high cultural relevance grow nearly 6x more than brands with low levels.

We help organisations move from lagging indicators to leading indicators to reveal what’s coming next and respond with confidence. 

Culturally relevant organisations attract top talent, accelerate growth and innovate ahead of the competition.

Who is this for?

THE PEOPLE Index™ is built for leaders and teams responsible for long-term relevance and decision-making, including:

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• Brand & Marketing

• Strategy & Innovation

• HR & Employer Brand

• Leadership & Transformation

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It creates a shared cultural reference point across teams, helping organisations align around the cultural shifts shaping people and markets.