How do you create a campaign that goes beyond the “Go Sober” sentiment?

Young people have been hardest hit by unemployment caused by the pandemic. According to a recent study by the Co-op, “60% of 13-25-year olds feel their generation will be permanently disadvantaged by the pandemic.”

OUR APPROACH

We combined Freestar’s mission to “champion the next generation” and our mission to “unleash the creative potential of young people” to create a speed mentoring hotline that supports young people with free advice and resources every Friday.