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How do you create a campaign that goes beyond the “Go Sober” sentiment?

CATEGORY: CREATIVE ACTIVATION

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FREESTAR  MENTORING  HOTLINE 

THE CHALLENGE

Young people have been hardest hit by unemployment caused by the pandemic. According to a recent study by the Co-op, “60% of 13-25-year olds feel their generation will be permanently disadvantaged by the pandemic.”

OUR APPROACH

FEATURES

We combined Freestar’s mission to “champion the next generation” and our mission to “unleash the creative potential of young people” to create a speed mentoring hotline that supports young people with free advice and resources every Friday.

  • Creative Review

  • It's Nice That 

THE RESULT

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 180+ mentees // 29+ professional  mentors // 140+ hours  guidance  and  support //

20  Jobs  Landed

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