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How can we communicate our story in a simple, powerful and accessible way
CATEGORY: CO-CREATION
THE CHALLENGE
Web3 is way too complicated. CUDOS needed
a compelling and unified brand story across different products and audiences ahead of its Blockchain launch.
OUR APPROACH
Built a Tribe of 12 Gen-Z Gamers, Crypto Enthusiasts and Eco Activists from UK, Nigeria and the Phillipines to co-create the CUDOS brand message.
THE RESULT
THE RESULT CUDOS launched its mainnet (blockchain) and its new decentralised compute proposition using the brand story and playbook. Tapping into Gen-Z's desire for a more sustainable blockchain and financial freedom.
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