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What is the emerging narrative on health?
CATEGORY: INSIGHT AND STRATEGY
THE CHALLENGE
We have seen a massive post-pandemic shift in consumer and industry trends towards holistic health. Danone wanted to understand the emerging narrative on health, future scenarios and the impact on the food category.
OUR APPROACH
We designed a 6-week sprint focused on Gen–Z health & wellness trends, expert interviews, future scenario planning and “so what” implications for the category.
THE RESULT
The work resulted in Danone’s 5-dimensions of wellness to inform their global category vision. Enabling the global company - and portfolio of brands - to explore a new £29.24 billion market
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