pentland mobile mock2.jpg

How can we reflect the diversity of consumers who see, buy and love our brands ?

CATEGORY: DEI ACTION

                        

PENTLAND_logo_white1.png

PENTLAND COLLECTIVE
MENTORING  PROGRAMME 

THE CHALLENGE

During the pandemic unemployment among Black, Asian and ethnic minority people increased to double the rate for white people.

OUR APPROACH

We worked closely with Pentland Brands’ diversity and inclusion team to launch the “Pentland Collective”. The programme was co-created with young people from primarily Black and underserved communities looking to break into the world of work. Our scope included project management, programme design and bespoke branding.

THE RESULT

whitestar.png

15   mentors  from   Pentland   Brands

15   mentors  from  Black, Asian   and   ethnic   minority  backgrounds

12-week  mentoring    programme