The People is a Gen-Z consultancy powered by a global network of 1000+ influential young and diverse changemakers.We exist to amplify the voices of young people and help diversify and futureproof companies.
We have worked and consulted with some of the world’s biggest brands including BBC, Unilever, Diesel, L’Oréal, Danone, Pentland Brands, Innocent Drinks, WPP and the United Nations.
Kian Bakhtiari
Founder + Managing Director
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Kian has been named one of the “ Top 50 Future Leaders” by the Financial Times for his contributions to marketing.
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He was formerly Youth Insight Lead at Dentsu. Kian is also an Advisor at UN Climate Change and Agenda Contributor to the World Economic Forum.
Kian regularly writes about marketing through a Gen-Z lens for Forbes. He is deeply passionate about using the power of creativity for good.
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Kian is a TEDx speaker and is publishing his first book on "Marketing for Social Change" in October 2024.
The People is powered by a global network of 1000+ influential young and diverse changemakers.
We operate a distributed model where we build teams based on the brief and expertise required.
Our unique operating model is more flexible and agile – reducing overheads – and offering companies access to global talent that would otherwise be out of reach.