The People is a creative company powered
by a global community of 150+
young diverse changemakers.
We exist to amplify the voices of
young people and help brands build
a better world.
We deliver Gen-Z Insights, Co-creation and Diversity, Equity and Inclusion consultancy. Fresh outside-in perspectives to help diversify and future-proof your business.
Our mission is to unleash the creative potential of young people.
We bring the two worlds
We believe in the power of People.
People, not consumers.
People, not targets.
People, not users.
Human beings with unique hopes, dreams and aspirations,
coupled with doubts and challenges.
The People never makes assumptions.
We rely on the truth: what young people want to see in the real world.
meet the team
ex-Youth Insight Lead at Dentsu, UN Climate Change Advisor and Forbes CMO Network Contributor.
ex - Producer for BBC, Boom Cymru (Albert Sustainable Production), BFI and The Stylist
Social Media & community executive
Graduate with a degree in Drama and Theatre. Passionate for all things creative and a curious for the world. Samira is proudly Deaf, and making it a mission to make everything as accessible as possible.
Business development executive
Ex-Research and community executive at Feedback Global, passionate about creating a more sustainable food system.