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THE CHALLENGE
HOW CAN WE SUCCESSFULLY LAUNCH A NEW FRAGRANCE THAT REJECTS GENDER NORMS?
OUR APPROACH
Built a Tribe of 12 Gen-Z Males, Non-binary and partners from diverse backgrounds to share their unique perspectives and lived experiences. The stuff you can’t google!
RESULT
We helped L'Oréal avoid costly mistakes and successfully launch D by Diesel.
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