Why are young brits watching marvel-type blockbuster movies?
CATEGORY: CREATIVE ACTIVATION
Lionsgate wanted to discover why young people are attracted to Marvel-type blockbusters despite spending millions on Independent British Movies. They wanted a playbook on how to build hype.
Real-time insights into viewing behaviour, from Glasgow to Cornwall within 72 hours. From the research, we discovered Marvel-type movies offer young people a chance to connect and unlock new conversations.
New media activation focused on the Marvel blueprint, exclusive drops and original podcast series.