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Why are young brits watching marvel-type blockbuster movies?

CATEGORY: CREATIVE ACTIVATION

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lionsgate 

THE CHALLENGE

Lionsgate wanted to discover why young people are attracted to Marvel-type blockbusters despite spending millions on Independent British Movies. They wanted a playbook on how to build hype.

OUR APPROACH

Real-time insights into viewing behaviour, from Glasgow to Cornwall within 72 hours. From the research, we discovered Marvel-type movies offer young people a chance to connect and unlock new conversations.

THE RESULT

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New  media  activation  focused  on  the  Marvel blueprint,  exclusive   drops  and  original podcast  series.