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how do WE CREATE RELEVANT AND INTERACTIVE CONTENT FOR DIGITALLY NATIVE 13-18 YEARS OLDS ?  

CATEGORY: CREATIVE ACTIVATION

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BBC MIXTAL 

THE CHALLENGE

The BBC is struggling to retain younger audiences as funding challenges and competition from on-demand services such as Netflix, YouTube - combined with new platforms like TikTok -  put pressure on the BBC to reinvent its online offering.

OUR APPROACH

To answer the question we applied The People’s proprietary people powered process. A unique four-stage stage process that helps brands gain real-time feedback, co-create, design and build with their most valuable communities

THE RESULT

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Since  launch,  500,000+  animations  have  been made (average  of  18  minutes  per  session). The  learnings  from  the  “Mixital”  pilot  have now  been  rolled  out  across  the  www.bbc.co.uk