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how do WE CREATE RELEVANT AND INTERACTIVE CONTENT FOR DIGITALLY NATIVE 13-18 YEARS OLDS ?
CATEGORY: CREATIVE ACTIVATION
BBC MIXTAL
THE CHALLENGE
The BBC is struggling to retain younger audiences as funding challenges and competition from on-demand services such as Netflix, YouTube - combined with new platforms like TikTok - put pressure on the BBC to reinvent its online offering.
OUR APPROACH
To answer the question we applied The People’s proprietary people powered process. A unique four-stage stage process that helps brands gain real-time feedback, co-create, design and build with their most valuable communities
THE RESULT
Since launch, 500,000+ animations have been made (average of 18 minutes per session). The learnings from the “Mixital” pilot have now been rolled out across the www.bbc.co.uk
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