how do WE CREATE RELEVANT AND INTERACTIVE CONTENT FOR DIGITALLY NATIVE 13-18 YEARS OLDS ?
CATEGORY: CREATIVE ACTIVATION
The BBC is struggling to retain younger audiences as funding challenges and competition from on-demand services such as Netflix, YouTube - combined with new platforms like TikTok - put pressure on the BBC to reinvent its online offering.
To answer the question we applied The People’s proprietary people powered process. A unique four-stage stage process that helps brands gain real-time feedback, co-create, design and build with their most valuable communities