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THE CHALLENGE

HOW CAN WE REFLECT THE DIVERSITY OF CONSUMERS WHO SEE, BUY AND LOVE OUR BRANDS?

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OUR APPROACH

We worked with Pentland Brands (owners of Speedo, Berghaus, ellesse and more) to launch the Pentland Collective: a Youth Advisory Board to deliver fresh outside-in Gen-Z perspectives.

RESULT

Quarterly ideas and recommendations to the Executive Leadership team and extra firepower to HR, Marketing, Sustainability and ERG teams.

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https://pentlandcollective.com/

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The People
191 Wood Ln, White City
London UK

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kian@thepeople.work

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