How can we reach more young people from different communities?
CATEGORY: CREATIVE ACTIVATION
DENTSU: THE CODE PRESENTS
Dentsu’s flagship schools programme has supported more than 12,000 young people from the UK. Our challenge was to re-energise The Code for online audiences and connect with young people that don’t know about media.
Launched the Dentsu UK TikTok page with “day in the life” content, creative challenges to promote a more sustainable lifestyles and tips and advice for young people entering the working world.