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WHO WILL BUY THE FUTURECRAFT.LOOP AND WHY?

CATEGORY: CREATIVE ACTIVATION

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ADIDAS  FUTURECRAFT

THE CHALLENGE

Adidas digital strategy was to increase online sales to £4billion but doing so requires winning over creators that shape culture. Adidas needed to understand the mindset of “Creators” to help influencers “Amplifiers” that adopt the latest trends and buy regularly.

OUR APPROACH

Through creative assignments and snapchat generated insights we tested Adidas’ communications strategy with 12 tribes of Creators across 4 global cities around the world before campaign activation.

THE RESULT

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Shifted Adidas’ communication  strategy  from performance  sports  to  personal  achievement at all  levels  of  running.