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YOUTH ADVISORY BOARD

50% of the world’s population is under 30 but the average age of a Board of Directors is almost 60.

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A Youth Advisory Board delivers fresh outside-in perspectives to help diversify and futureproof your business.

 

​Setting up a Youth Advisory Board is low-touch and high-impact. We do all the heavy lifting for you. We need just 2 hours from you to set the quarterly objectives and 2 hours for presentation and feedback. We have successfully setup, managed and facilitated Youth Advisory Boards for some of the world’s biggest and most responsible companies. 

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Youth Advisory Boards provide extra firepower to:

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  •    Test Ideas

  •    Pilot Initiatives

  •    Ask questions

  •    Pre-launch feedback

  •    Gen-Z insights

  •    Business Transformation

  •    Brand Advocacy

  •    Employee Engagement

  •    Diversity, Equity and Inclusion

Interested in the Youth Advisory Board?
 contact us 

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THE CHALLENGE

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Case study

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How can we reflect the diversity of consumers who see, buy and love the brand?
 

THE CHALLENGE

We worked with Pentland Brands (owners of Speedo, Berghaus, ellesse and more) to launch the Pentland Collective: a Youth Advisory Board to deliver fresh outside-in Gen-Z perspectives.

THE RESULTS

Quarterly ideas and recommendations to the Executive Leadership team and extra firepower to HR, Marketing, Sustainability and ERG teams.

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pentlandcollective.com

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