COMMUNITY REVIEW
More than 80% of new products fail on launch and 89% of advertising goes unnoticed.
Community review allows you to get valuable feedback and stress test your product, marketing and strategy with your ideal community at speed.
We know that modern time pressures don’t allow for a 6-month research and strategy process. You can gain qualitative insights within 2-4 weeks.
Community review will help you build a feedback loop to shape and enhance your existing strategy. It will also prevent you from making costly mistakes.
Deciding what not to do is as important as deciding what to do.
Community review can help you:
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Test ideas
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Ask questions
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Crowdsource ideas
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Review marketing campaigns
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New Product Development
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Community engagement
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Gen-Z workforce
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DEI Strategy
Interested in the Community Review? Contact us
THE CHALLENGE
Case study
How can we successfully launch a gender free fragrance?
THE CHALLENGE
THE RESULTS
Gen-Z’s have a completely different relationship with gender than previous generations.
L'Oréal wanted to launch a new fragrance that would encompass the brand's heritage and align with a new era of self-expression beyond the traditional masculine associations
Built a Tribe of 12 Gen-Z Males, Non-binary and partners from diverse backgrounds to share their unique perspectives and lived experiences.