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THE CHALLENGE

What’s happening in culture and why?

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OUR APPROACH

Delivered a keynote speech to the Zalando HQ in Berlin on what’s happening in culture and the “so what?” for Zalando and the teams working on different categories and strategic brand accounts.

THE RESULTS

A renewed focus on IRL activations and brand experiences, using Zalando’s studio space to create culturally relevant moments for brands and consumers.

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