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Next-Gen Muslim Report

  • The Next-gen Muslim report is the first report co-created with Muslim communities, representing the voices and lived experiences of Gen-Z Muslims.

    The report shows the untapped economic opportunity for brands and businesses - £20 billion per year - if they can connect and engage with young Muslims in an authentic way. 

    This reports offers guidance and actionable steps on how to attract a new generation of Gen-Z Muslim consumers, employers and advocates. 


    The Report Includes

    Exclusive insights and proprietary data from our Gen-Z Muslim Communiy

    • Volume 1/ Lived Experience:Exploring the lived experiences of young Muslims in the UK
    • Volume 2/ World of Work :How to make your business more inclusive
    • Volume 3/ Brands and Representation :How to connect, collaborate and celebrate Muslim communities
    • x12 videos from community members (3mins each)

    • Original photography


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