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THE CHALLENGE

How can we communicate Primark Cares 2030 strategy to Gen-Z?

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OUR APPROACH

We designed a global Gen-Z Collective: a community of young people passionate about fashion, creativity and sustainability to share ideas, honest feedback and sense check external communications.

THE RESULTS

The Gen-Z Collective influenced and refined four major campaigns including feedback on brand partnerships, campaign naming and launch of The Primark Scene.

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