youth  in  2020  report

Youth in 2020 offers a human layer of understanding amid a deluge of emotionless data. The report paints a rich, nuanced and varied picture of youth culture today.

For this project, we actively focused on identifying the biggest pain points facing young people today. We begin with an analysis of the current brand-consumer relationship, before exploring the emergence of young people as new shareholders. At last, we provide a practical guide on how brands can turn their challenges into opportunities by maximising action and minimising anxiety.