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How can we reach more young people from different communities?

CATEGORY: CREATIVE ACTIVATION

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DENTSU: THE CODE PRESENTS

THE CHALLENGE

Dentsu’s flagship schools programme has supported more than 12,000 young people from the UK. Our challenge was to re-energise The Code for online audiences and make sure young people are part of the conversation ahead of COP26.

OUR APPROACH

An original interview series with dentsu CEO’s and young changemakers from the outside world to inspire young people to learn about Dentsu, Social Impact, and join The Code. The conversational episodes included COP26, Human Understanding and Radical Collaboration.

THE RESULT

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3 Dentsu  CEO’s

3 Young   Changemakers

20,000+ views

WATCH   HERE

Episode 1: Force for Good Part 1 + Part 2
Episode 2: Radical Collaboration Part 1 + Part 2

Episode 3: Human Centricity Part 1 + Part 2