A YOUTH CULTURE CONSULTANCY 🔥

WHAT WOULD YOUR BRAND LOOK LIKE IF IT WAS CREATED TODAY?

Our people-powered process™ is a 6-week process for answering critical
business and marketing questions. It helps brands unlock new growth opportunities.

Week 1

DIAGNOSIS

We throw your challenge to our community of 100+ young consultants to see what they think.
Output: Insight report

Week 2

CREATIVE ASSIGNMENT

Design a creative assignment after identifying the key objectives and core business challenge.
Output: Launch manifesto

WEEK 3

BUILD A BESPOKE TRIBE

Assemble a tribe of 6-12 young creatives from The People’s network, based on the specific needs of the project.
Output: The right people to get you from A to B

Week 4

C0-CREATION

Work with your tribe to uncover creative solutions that will turn your brand challenge into a business opportunity.
Output: A winning value proposition

Week 5

VALIDATE

Micro execute the idea with young people in the real world to test resonance and effectiveness.
Output: MVP (A new product, service, programme or campaign)

WEEK 6

DELIVER

A detailed, actionable report outlining a business case based on the key themes, ideas and insights from the 6-week sprint.
Output: Strategic roadmap

+ POST PROJECT

SCALE

Once you’ve created with the people, we will make the project famous by bringing it to life.
Output: Award-winning work, earned media and content, business growth and positive change.